The double-G logo for belt buckles and other accessory decorations was introduced in 1964. In March 1963, Gucci opened its first French store near Place Vendôme in Paris. In 1961, Gucci opened stores in London and Palm Beach, and launched the Jackie Bag. A second NY shop opened in the Saint Regis Hotel in 1960, and a third on 5th Avenue and 54th Street in 1973, leading the locals to call this NY area "Gucci City". In November 1953, Gucci opened its first US store on 5th Avenue and 58th Street in New York. Guccio Gucci died on 2 January 1953 in Milan. ![]() The iconic moccasins (Gucci loafer) were launched in 1952. The brand launched its first global tagline, Quality is remembered long after price is forgotten. See also: Aldo Gucci and Rodolfo Gucci Bamboo bagĪfter the war, Guccio Gucci distributed the shares of the company to his three sons (Aldo, Vasco and Rodolfo). After the war, the Gucci crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence. The canvas, however, was distinguished by a signature double-G symbol combined with prominent red and green bands. The company made handbags of cotton canvas rather than leather during World War II as a result of material shortages. During World War II, the artisans of Gucci worked on making boots for the Italian infantry. He convinced his father to grow by opening a new shop in Rome (21 Via Condotti) in 1938, and launched more Gucci accessories (gloves, belts, wallets, keychains). Aldo, the son of Guccio, became increasingly involved in the family company since he started working there in 1925. Guccio's wife and children all worked in the shop. The Guccis developed a new tanning technique to produce " cuoio grasso", which became a Gucci trademark. The rombi motif, a Gucci signature, was created. Leather became scarce, pushing Guccio Gucci to introduce other fabrics in the composition of the products, such as raffia, wicker, wood, linen and jute. In 1935, the invasion of Ethiopia by Mussolini led the League of Nations to impose a trade embargo on Italy. Eventually, a larger workshop had to be acquired to house Gucci's sixty artisans. He also opened a small workshop to have his own leather goods made by local craftsmen. In 1921, Guccio Gucci bought his own shop on Via della Vigna Nuova in Florence, Azienda Individuale Guccio Gucci, where he sold imported leather luggage. After World War I, he worked for the maker of fine luggage Franzi. He later worked four years for the Compagnie des Wagons-Lits, the European rail company that specialized in upscale travel leisure, thus further enhancing his experience with luxurious traveling lifestyles. While working as a bellhop there, he would load/unload the luggage of the hotel's wealthy clients, learning about their tastes in fashion, quality, fabrics, and traveling conditions. Guccio Giovanbattista Giacinto Dario Maria Gucci (1881–1953) left Florence for Paris, and settled in London in 1897 to work at the high-end Savoy Hotel. ![]() The Gucci family claims its origins are rooted in the merchant city of Florence since around 1410. See also: Guccio Gucci The founder Guccio Gucci Sabato De Sarno is the current creative director. ![]() Marco Bizzarri is CEO of Gucci since December 2014, and Alessandro Michele was creative director from January 2015 to November 23, 2022. In 2019, Gucci operated 487 stores with 17,157 employees, and generated €9.6 billion in sales, an improvement over its €8.2 billion in sales in 2018. After this crisis, the brand was revived and in 1999 Gucci was acquired by the French conglomerate PPR, which later became Kering. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian dolce vita period. Gucci was founded in 1921 by Guccio Gucci (1881–1953) in Florence, Tuscany. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration and it licenses its name and branding to Coty for fragrance and cosmetics under the name Gucci Beauty. Gucci ( / ˈ ɡ uː tʃ i/ ( listen), GOO-chee Italian pronunciation: ) is an Italian luxury fashion house based in Florence, Italy.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |